November 1st, 2009 by Scott A. Dennison

I just released a report called “Public Speaking (*as you know it) Is Dead!” that states my view of the last couple of years of the public speaking industry.

If you would like a free copy of the report, you’ll find a link to it in the resource box at the end of this article

The information in the report is just my opinion but the research shows that the facts support it. Also, well-known speakers are agreeing with my conclusions.

I recently received a comment from well-known speaker and author, Jim Cathart, CPAE and Past President of the National Speakers Association, who said this: “Scott Dennison has nailed it. The problem in our business is that it’s not there anymore. The needs are still there and our skills are still valuable, but the ways in which people buy our services has permanently moved. It’s time to go where the buying is happening.”

So what can public speakers do to survive in 2010 and beyond if the old model of public speaking is dead? Here are three tips that will help you.

1) Understand that the new rules apply to every speaker. We’re no longer living in a world when speakers could just present their message, collect a high fee and go home. Since the meetings that require a speaker have been reduced, we all need to have a different approach.

However the audiences who are used to attending meetings and conventions are still hungry for information on your area of expertise. They want to access your specific knowledge and are seeking content from you – so give it to them. What this means in short is that you need to think like a publisher or content provider, not just a speaker.

2) Try to find out what audience members loved about your presentation. Was it the information itself? Was it your unique view on your topic? When you understand that, you can attract those who get excited about your topic and build relationships with them.

Because of the Internet, you audience is not limited to those who would or could travel to the convention or meeting where you were presenting your information. Access to your work is now available to people all over the world with the only barrier being that persons access to the Internet. If your material fills a need your content can be distributed everywhere on earth.

Provide content for your users in multi-media formats for them to consume. When you offer your information in video, audio and text based formats you meet the needs of everyone and do it in a way that allows them access in the learning style which they most prefer.

It’s become quite common to take a presentation that was originally recorded in video that later becomes available as audio CDs, transcribed into a book, converted and distributed as articles or even blog posts. While repurposing your video may seem difficult and require a lot of work its very easy and quite profitable to do.

Where perhaps you once needed many many thousands of people to hear you speak to make a nice living, what if you only built relationships with 1000 who each were so passionate about your work that they’d be happy to invest $100 per month each to learn your information? Once you do the math, you’ll quickly conclude that mourning the death of public speaking makes no sense at all.

For a limited time, public speaking expert, Scott A Dennison is offering free Public Speaking Tips and a free copy of his Public Speaking (*as you know it) IS DEAD report Visit the Uber Article Directory to get a totally unique version of this article for reprint.

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