March 8th, 2010 by Annie Jennings

Is there a secret to success? Is there more than one? Yes! Let’s find out what successful people, consultants and business pros believe and do that help them achieve their optimal potential. What is it that they have in common, whether its in their beliefs or in their actions that makes them successful? First of all they use resources available to them including publicity, self-promotion, branding and marketing to create their outstanding advantage in the marketplace. The rest comes naturally. The major opportunities go to the ones who are visible, making a difference, seen and heard by their target market.

Want success? Get ready to take action and take responsibility for your own achievements. Keep in mind that people are only limited by their committment to their success and their knowledge how to make it happen. You can have tons of committment but without the knowledge on how to get the things you want you will only be half-baked. People who make it big know this and never stop learning new strategies. They are ready to invest in their learning, both in time and money as they know they are their best investments. To make it in business, one of the secrets is to create a set of services and a business model that is optimized to deliver the outcome your target clients want to buy. To be successful, you need to pursue it each and every day, all day long.

Stand ready to showcase your talent and knowledge. As you know, your clients and target clients love to feel certainty in their decisions and feel that they are making the perfect choice when they hire you. When you let them sample your knowledge by showcasing your talent via media outreach, newsletters and your website, your clients feel great about hiring you. It is not about how much you cost, but what you can deliver with certainty.

Don’t be afraid to give the good stuff in your commentary and content. What you say and how you say it is how you will be evaluated. If you pack your publicity, interviews, events, websites, newsletters and marketing materials with high quality information you will be thought of as experienced, talents and smart. Always be accountable to yourself and blame no one for your failures. Keep in mind that you are in control of yourself. No one else can create sustainable success for you.

Enjoy yourself! Listen to your intuition, your instinct and your feelings. If something seems wrong to you, don’t do it. If your gut says yes, go for it. Consistency over time yields the best results. Take action, do it everyday and watch your success roll in!

Access more business promotion tips for your ultimate success in business and in your life. Find out how to use publicity, promotion, book promotion and marketing strategies to experience your destiny now.

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January 12th, 2010 by Annie M. Jennings

There are many book titles that you see on the shelves of bookstores and in libraries. They may have some of the best information, or tell the best stories that have ever been written. However, if the author was not marketed by a well known publisher or did not have the tools and ideas to show that book promotion and publicity market your book.

If have any creative challenges when it comes to promotion, you can get help online. However, be cautious. There are many companies that offer seminars and other ways to market your creation. However, you may find that they are more interested in you buying their books than them helping you promote yours. Many of the methods that have been successful are really just common sense marketing and can done on your own. Just take the time to be prepared to do them.

Although the most passive marketing concept is using the Internet, if you are computer savvy, you can launch a blog or a website to promote your book. Getting people to find you then becomes the difficult task and optimizing search engines to promote any particular site can get expensive. If you know someone that can help you here, you can get some outstanding exposure and you are obviously marketing to a very large audience.

A more localized marketing plan, a plan that you can replicate, is truly guerrilla marketing, but can give you immediate feedback and sales, plus you get to meet your readers. There are some simple methods to do this, so it is important that you do as many things as you can to get your name, face and book, into the public eye.

If you live in a small town, you may need to take a short road trip. Find as many bookstores as you can and contact them. Explain the topic of your publication, why you have written it and how you think it will assist or interest readers. You will likely find several stores that will allow you to promote a book signing event. Most stores are interested in any ways to get customers to come in and with the proper marketing, in this process, you may get to do some live performances, in the form of a discussion group, to explain why they should buy your book. You will need fliers, posters and copies of the book, so get prepared and head out to the shops.

There are so many local radio shows that likely will have a potential slot for you, especially if their show covers any topics discussed in your book. They are easy to contact and are always interested in entertaining guests, as a way to gather more of the listening audience. Every television station and newspaper is looking for great local stories. Contact them, explain the who, what, when, where, why and how’s of your composition and you may find yourself sitting on the stage with a local television celebrity.

Most cities have daily or at least weekly Networking meetings. These are gatherings of local business people that are being creative in marketing their companies. At many of these meetings a guest will be chosen to be the featured company, so you may be able to present yourself to a sizable group of people, just by explaining that you have written a book and wish to get it in front of the buying public. In some cases, you may meet someone that has ties to the media and can assist you in getting to the right people to get you some media attention.

Lastly, there are companies that will try to help you. The problem here is that they are interested in selling stuff, too. They will offer books and seminars that are designed to help you market your book. Your challenge is to determine how interested they are in helping you or selling you their stuff. In most cases, you can take your product to the public with an entertaining approach. Be yourself and market that. If what you wrote about has any appeal, you can find people that will buy your book. Just make sure that you are prepared, professional and personal. Good luck.

Discover more important book promotion strategies to help you market your book. Promoting books is easy once you know the secrets of how to make your book a incredible bestseller.

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January 3rd, 2010 by Annie Jennings

Many authors and experts would like to enjoy publicity and media exposure. To optimize your ability to secure publicity, book promotion and expert status media opportunities, you will need to create the publicity tools that support your media outreach. These tools include creating an author expert media website where the media can find out all about your and your book or message and how to use testimonials that discuss your expertise and professionalism. Also important is your ability to tie your message and commentary into the news of the day. Media training is another essential tool for authors and experts so that you will understand how the media works and be ready when they call you for an interview

Book authors and experts can create a powerful and effective media and publicity strategy. However, to do so, the author or expert will need to understand the basics of publicity and media strategy so they can create the most relevant publicity outcome.

One of the publicity tools is to create a website especially for the media. This website should showcase what the media needs to know about you. The author expert media site includes information about yourself, your book and includes additional material such as your professional photo, a demo video of a previous media experience, your media bio that links to any media coverage you may have secured, your professional bio that showcases your education, experience, credentials and accomplishments. Testimonals are important too so be sure to use the ones from influential sources as they will empower you as well.

Become a socially relevant book author & expert. Know how to tie yourself & your book’s messages into the news of the day. Be sure to blog on news events being covered by TV or other print media and internet sites. The blogging helps you create a working knowledge of the new of the day. Apply your knowledge and pack your blog posts with content as this helps develop your thoughts and creates expert status.

Get comfortable speaking to the media and sharing your thoughts by getting some practice and training before you get started with your pubicity strategy. Media training is the key to being ready to speak to the media in a way the positively showcase your talent and expertise. You’ll want to show the media that you are media savvy, professional and are able to discuss your commentary with them.

It’s easy to create the publicity tools you will need for your success. Knowing what you will need in advance will help you avoid the publicity and promotion mistakes and enjoy an effective and powerful media outreach.

Annie Jennings is a recognized expert in book promotion. To set up a free consultation please go to book promotion. To listen to audio recordings of book promotion success please go to publicity. Visit the Uber Article Directory to get a totally unique version of this article for reprint.

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November 1st, 2009 by Scott A. Dennison

I just released a report called “Public Speaking (*as you know it) Is Dead!” that states my view of the last couple of years of the public speaking industry.

If you would like a free copy of the report, you’ll find a link to it in the resource box at the end of this article

The information in the report is just my opinion but the research shows that the facts support it. Also, well-known speakers are agreeing with my conclusions.

I recently received a comment from well-known speaker and author, Jim Cathart, CPAE and Past President of the National Speakers Association, who said this: “Scott Dennison has nailed it. The problem in our business is that it’s not there anymore. The needs are still there and our skills are still valuable, but the ways in which people buy our services has permanently moved. It’s time to go where the buying is happening.”

So what can public speakers do to survive in 2010 and beyond if the old model of public speaking is dead? Here are three tips that will help you.

1) Understand that the new rules apply to every speaker. We’re no longer living in a world when speakers could just present their message, collect a high fee and go home. Since the meetings that require a speaker have been reduced, we all need to have a different approach.

However the audiences who are used to attending meetings and conventions are still hungry for information on your area of expertise. They want to access your specific knowledge and are seeking content from you – so give it to them. What this means in short is that you need to think like a publisher or content provider, not just a speaker.

2) Try to find out what audience members loved about your presentation. Was it the information itself? Was it your unique view on your topic? When you understand that, you can attract those who get excited about your topic and build relationships with them.

Because of the Internet, you audience is not limited to those who would or could travel to the convention or meeting where you were presenting your information. Access to your work is now available to people all over the world with the only barrier being that persons access to the Internet. If your material fills a need your content can be distributed everywhere on earth.

Provide content for your users in multi-media formats for them to consume. When you offer your information in video, audio and text based formats you meet the needs of everyone and do it in a way that allows them access in the learning style which they most prefer.

It’s become quite common to take a presentation that was originally recorded in video that later becomes available as audio CDs, transcribed into a book, converted and distributed as articles or even blog posts. While repurposing your video may seem difficult and require a lot of work its very easy and quite profitable to do.

Where perhaps you once needed many many thousands of people to hear you speak to make a nice living, what if you only built relationships with 1000 who each were so passionate about your work that they’d be happy to invest $100 per month each to learn your information? Once you do the math, you’ll quickly conclude that mourning the death of public speaking makes no sense at all.

For a limited time, public speaking expert, Scott A Dennison is offering free Public Speaking Tips and a free copy of his Public Speaking (*as you know it) IS DEAD report Visit the Uber Article Directory to get a totally unique version of this article for reprint.

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