Get Mega Publicity And Promotion With An Online Media Room
June 6th, 2010 by Annie Jennings
What is an Online Media room? A company, expert, speaker, author or analyst who is seeking to showcase their expertise to the media will want to create an online media room. This media room is similar to a traditional media kit and has many of the same pages contained inside however it appears on your website. The benefit of having an online media room is that it gives visitors everything they need to know about you from the media’s point of view. And it saves lots of time. Rather than waiting for a traditional media kit to be mailed out and delivered to the correct person you, your media contact can access the information instantly. Much better when your media contact is on a deadline and wants to move fast, which is usually always.
Here are some media design tips to create a successful media page on your website. First, start with a consistent design on each page of our online media kit. Each page should have a header containing the following info: your name, your company name and contact info. Make it easy for the visitor to connect with you so keep your contact info accessible for the reader as once they have to hunt for your contact info they could get distracted and forget to come back to your page and contact you. The point of your online media kit is to showcase your talent, your accomplishments, credentials and your area of expertise with the objective of securing the media opportunity, media segment or your speaking event.
Your online media page or kit will act as a spokesperson for you so create a compelling media kit for yourself and/or your company. Your media kit should be designed to set you apart from the others and showcase your professionalism, credentials, areas of expertise and your platform. Your online media kit should be designed to make you the best choice for the media opportunity or event under consideration and give an idea of your vast knowledge and create certainty that you are their best choice. If you are speaking to someone over the phone who is interested in booking you as a speaker or in the case of the media, using you as the quoted expert, you can guide your media contact through your kit and point out certain areas that you especially want them to notice. Many times you can close the deal right then and there over the phone with the help of your online media kit as you have provided your media contact with the certainty they must have in order to book you.
What should be included in your online media kit? If you are an author, include the cover of your book, your professional color picture, an author or expert bio, your areas of expertise and interview topics, message points for these topics, questions you can be asked if the visitor would like to book you for a radio interview, facts that support your experts, perhaps a sample quiz and a list of articles designed to showcase your expertise in a certain area and to show the scope of your expertise as well.
You will certainly want to include any testimonials from previous speaking event or media events as they act as proof that you can deliver the outcome. List pervious speaking events and media placements as well and you can link to articles, TV shows or radio shows from you site too. Keep these pages easy to read and follow for the viewer as distraction will work against you. Use color, but keep it as a compliment and keep yourself and your information as center stage. Contact info is key. Be sure visitors have way to contact you quickly and easily without hunting for your telephone number or email address.
Discover additional strategy on creating a media kit for radio publicity, TV publicity, print publicity. Experience the tremendous success and benefits from creating an online media room that showcases your credentials and expertise. Get TV publicity, radio publicity, speaking events and additional with your online media kit!
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